Consumer flavor trends often oscillate between two opposite characteristics: healthy and indulgent, simple and complex, subtle and intense. One of the most fascinating of these polarities is between novelty and nostalgia. Trendy flavors can be intensely new and surprising, like ghost pepper, za’atar, or matcha, or they can be familiar tastes […]
The food industry has seen a number of industry-wide shifts over its history in the United States, but perhaps none more important than the current trend toward challenger branding and specialty products. Challenger brands can be defined as specialty brands that offer a new, disruptive product. In the past few […]