Parker Products is pleased to announce our 2020 ice cream feature flavors. From spicy mango to sweet and creamy churro, these new flavors hit on the top trends in the ice cream and novelty industry. Download the full list here!
April 17, 2018
WHITE PAPER: Novelty or Nostalgia? Choosing a Dairy Flavor Direction
Consumer flavor trends often oscillate between two opposite characteristics: healthy and indulgent, simple and complex, subtle and intense. One of the most fascinating of these polarities is between novelty and nostalgia. Trendy flavors can be intensely new and surprising, like ghost pepper, za’atar, or matcha, or they can be familiar tastes […]
WHITE PAPER: Challenger Brands and Challenger Products
The food industry has seen a number of industry-wide shifts over its history in the United States, but perhaps none more important than the current trend toward challenger branding and specialty products. Challenger brands can be defined as specialty brands that offer a new, disruptive product. In the past few […]