WHITE PAPER: Making High-End Coffee Accessible

Specialty coffee continues to shift from hipster niche to mainstream with several recent acquisitions and brand launches in the industry, including the purchase of Blue Bottle Coffee by Nestlé.

The specialty industry is thus poised to reach more consumers and extend its influence, meaning that even brands in other segments will begin to follow its lead. If you want to learn more about ways to reach the specialty customer and expand your audience, download our white paper to learn more about the history of the industry and get ideas for intriguing flavor concepts.