Refill Your Specialty Beverage Offerings
With more health-conscious consumers saying “See ya!” to soda, opportunities abound for coffees, teas, gourmet lemonades, and smoothies. Of course, as opportunities increase, so does the competition, making differentiation crucial if you want to stand out among specialty beverages.
Meet the demand for drinkable experiences by introducing intriguing textures and flavor combinations to your menu or product line.
Café All Day
Whether as a morning jolt, an afternoon pick-me-up, or a nightcap, consumers are caffeinating all day long, with cold brews especially taking center stage. Similarly, consumers are caffeinating all year long, with coffee sales staying strong even in the warm summer months.
Entice consumers with a frozen, all-American apple pie frappé topped with whipped cream and pie crust pieces.
Or combine this trend with consumers’ desire to seek new experiences by taking your flavors abroad.
For instance, do as the Italians do by adding Parker Products’ lemon flavoring to traditional, espresso, iced, or cold-brewed coffee. Then keep consumers coming back in the notte with amaretto flavoring as an after-dinner treat.
When Life Gives You Instagram…
While lemon may be innovative for coffee, it’s an old standard for drinks like, well, lemonade.
In a time when how a drink looks is almost as important as how it tastes, conservative doesn’t lead to conversions. With the National Restaurant Association calling gourmet lemonades a hot trend in its 2018 Culinary Forecast, now is a great time to break out beyond basic pink and yellow.
Why not try a new colorful combination like blue raspberry and mint? Or take some inspiration from a classic iced tea flavor with peach and ginger. Muddling some mixed fruit on the bottom elevates the drink with texture and visual appeal, adding to its intriguing allure.
Consider coating the rim with colored sugar to encourage a straw-less experience, both upping your sustainability factor and elevating the appearance of these sweet, sour sippables.
Taste, appearance, and…functionality?
Today’s consumers want a refreshing beverage that not only tastes and looks good but is also good for them.
Enriched with vegetables, fruits, and even nuts, a smoothie is a great way to create a delicious and functional offering for consumers seeking more from their drinks.
Start with a vegetable base, like kale, spinach, or carrots, and blend in a flavorful fruit like strawberries or bananas. Mix in a unique blueberry-rosemary combination to add an extra layer of intrigue.
Upgrade your smoothie even further by adding a spoon into the equation.
Enabling consumers to pack more nutrients from high-protein nuts and granola into their breakfasts, smoothie bowls are now the next hot trend to hit Instagram.
Pour any of your traditional smoothie offerings into a to-go bowl and top with roasted pumpkin seeds, granola cashew clusters, or soy nuts.
Parker’s product development team is here to help you put the “special” in specialty beverage. Get in touch to find out more about our broad offering of inclusions, toppings, and flavorings.