April 16, 2018

Creating Trendworthy Foods

In recent years, food designed to become a trend online has become a recognized category in the food industry. Products like the cronut, the rainbow bagel, or the Unicorn Frappuccino attract intense social media attention, particularly on highly visual platforms like Instagram, due to their outrageous appearance and eye-catching combination […]

apple pie smoothie
October 27, 2017

Creating Drinkable Desserts that Intrigue

Drinkable desserts have been getting more and more attention in recent years, with both restaurant operators and beverage manufacturers making products that appeal to consumers’ interest in hybridizing flavors and types of food. Drinkable desserts let consumers, so to speak, have their cake and drink it too—and thoughtful brands are […]

September 29, 2017

WHITE PAPER: Making High-End Coffee Accessible

Specialty coffee continues to shift from hipster niche to mainstream with several recent acquisitions and brand launches in the industry, including the purchase of Blue Bottle Coffee by Nestlé. The specialty industry is thus poised to reach more consumers and extend its influence, meaning that even brands in other segments […]

August 4, 2017

Very Berry Summer Flavors

The longer, hotter, often humid days of summer are ideal for more than a lazy day lounging by the pool. Early June through late July are prime time berry season, and Parker Products is finding new and interesting ways to bring sweet, tart, juicy, and summery berries to applications that […]