Consumer flavor trends often oscillate between two opposite characteristics: healthy and indulgent, simple and complex, subtle and intense. One of the most fascinating of these polarities is between novelty and nostalgia. Trendy flavors can be intensely new and surprising, like ghost pepper, za’atar, or matcha, or they can be familiar tastes […]
In recent years, food designed to become a trend online has become a recognized category in the food industry. Products like the cronut, the rainbow bagel, or the Unicorn Frappuccino attract intense social media attention, particularly on highly visual platforms like Instagram, due to their outrageous appearance and eye-catching combination […]
Drinkable desserts have been getting more and more attention in recent years, with both restaurant operators and beverage manufacturers making products that appeal to consumers’ interest in hybridizing flavors and types of food. Drinkable desserts let consumers, so to speak, have their cake and drink it too—and thoughtful brands are […]