Consumer flavor trends often oscillate between two opposite characteristics: healthy and indulgent, simple and complex, subtle and intense. One of the most fascinating of these polarities is between novelty and nostalgia. Trendy flavors can be intensely new and surprising, like ghost pepper, za’atar, or matcha, or they can be familiar tastes revived, as seen through the return in popularity of ginger, funfetti, and s’mores.

To explore how your brand can add a creative nostalgic flavor to your line with inclusions, flavor systems, and grinds, download our white paper using the form below.